Seems I can't read without a pencil in hand.
And it seems I can't remember unless I type up my notes afterward. So here they are in their imperfect glory.
Bencivenga, Gary. Bencivenga Bullets.
Carlton, John. Kick Ass Copywriting Secrets of a Marketing Rebel.
Collins, Jim. Good to Great.
Coyne, Shawn. The Story Grid.
Cron, Lisa. Wired for Story.
Gawande, Atul. The Checklist Manifesto.
Grahl, Tim. Your First 1,000 Copies.
Handley, Ann and C.C. Chapman. The Content Rules.
Holliday, Ryan. Growth Hacker Marketing.
Horberry, Roger and Gyles Lingwood. Read Me.
Jantsch, John. Duct Tape Marketing.
Jantsch, Johh. The Referral Engine.
Ries, Al, and Jack Trout. Positioning.
Vaynerchuk, Gary. Jab Jab Jab Right Hook.
Walker, Jeff. Launch.