Ideas for repurposing content
- Write a blog post that outlines the highlights of your workhorse white paper and teases the free download. Create a boilerplate text link to the sales page, then add the boilerplate text link to the body copy of all blog posts.
- Post chunks of the white-paper content as social media updates (which link back to the blog post, which links to the sales page).
- Create a video or series of videos.
- Turn the content into a Slideshare or Haiku Deck-style presentation.
- Turn that presentation into webinar.
- Record the webinar and feature it on your homepage.
- Create an autorepsonder series that delivers emails to prospects over the course of a month.
- Create an infographic.
- Write a manifesto.
- Turn the infographic and/or manifesto into a direct mail postcard for a targeted blast.
- Create a physical version of the white paper to give away at speaking engagements or conferences.