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Sample: Drip Campaign

Here's a sample 4-mail sequence for Cloudward -- spread over 2 weeks

Day 1: HTML Guide: Confirmation mail

Subject

Confirm your email address to get the guide to cross-browser design

Body

Hi, 

One quick thing: We need to confirm your email so we can get you Cloudward's Superhero Guide to Cross-Browser Design.

Just click [here] or paste this link into your browser:  

[http://www.cloudward.com/email/confirm/3298bbaafe733543]

Let us know if you have any questions or suggestions: support@cloudward.com.

Thanks, 

Team Cloudward 
http://www.cloudward.com

Day 2: Here's your super hero guide -- we wrote it to help save you money on therapy

Subject

Here's your Superhero Guide -- we wrote it to help save you money on therapy

Body

Hi, when we started to look really closely at the world of cross-browser design, we were pretty shocked. Web development is a total war zone. 

Here we'd been building a product to help you build websites, blogs, ecommerce stores, etc. without having to hire, or be, a hardcore developer. But maybe what you really needed was a map to lead you through the insanity of cross-browser design. Plus acknowledgement of your pain. 

So, the Superhero Guide is a way through the madness. And we're sorry for your pain. We hope we can save you money on therapy.

Let us know what you think of the guide. Is it helpful? Is there anything we can fix? You can just reply to this email.

Cheers,

Cloudward

Day 6: Be your own Superhero of software or design or jazz

Subject 

Be your own Superhero of software or design or jazz

Body

Hi, how'd it go with the Superhero Guide? Did it make you laugh? Make you cry? 

Soooo ... You know it's not just about cross-browser design, right? It's also about taking the next step in your career or passion or whatever so you can grow. Or maybe it's about just getting out of your cubicle so you can do what you dream of. 

The guy who created Cloudward sure didn't do what HE dreamed of. Till he did. He faced the classic horrible choice: Do what you love or do what makes money. For him the love was jazz. The money (and love, too) was software development. 

He loved software development. He founded some companies and had a lot of success. All the while, he never stopped playing jazz -- jazz piano, mostly -- and a few years ago he opened up a jazz club, now one of the top clubs in the country. 

Software made it possible. The thing is, the Cloudward platform should make things possible for you, too. It can handle the things that you can't do or don't want to do. That way you can bring your design or business talents to the world. Or play more music. 

Cheers, 

Team Cloudward
www.cloudward.com

ps. Here's 2 minutes of Cloudward's founder on piano.

Day 10: Comments on the Superhero Guide

Subject

People are saying the Superhero Guide is "cool" and "bloody brilliant" and真棒!

Body

Hi, we just wanted to let you know that people are writing in saying good things about the HTML guide, like "it's pretty ******* awesome."

We're psyched we could help, but what do you think? 

And oh by the way ... 

We've got this great solution for web designers and you can try for free. Take a look at Cloudward.com. 

Thanks,

Team Cloudward
www.cloudward.com

Day 14: Stuck? Here's how to get unstuck

Subject

Stuck? Here's how to get unstuck

Body

In your career, we mean. It's not like we're motivational gurus or anything, but maybe you've got this itch to get out on your own and build your own business -- or you want to grow the business you already have. 

But a lack of dev chops (PHP, Python, etc.) is holding you back. Meantime, there's all this business that keeps passing you by. 

It could be going to you. Actually, it CAN go to you. Cloudward makes it easy for you to set up websites and web apps for clients, so you can do things like online class registrations, eCommerce storefront, merchant processing, a members section, and more. Plus, Cloudward gives you scalability, speed, and security. 

  1. Cloudward lets you create webapps as easy as you build a web page. You get all the strengths of a PHP or Javascript developer using only the HTML skills you already know. 
  2. Cloudward helps you harness Google for hosting. Cloudward's EASE framework is a powerful tag language that allows for easy access from HTML to Google Datastore and Google CLOUD SQL for your cloud-hosted app. 
  3. And if you can write HTML, you already know how to write EASE. With EASE, you create lists, forms and logic that update real databases in the real cloud.

What do you think? Are you ready to get started? Free?

Try Cloudward free for 15 days. Get unstuck. 

Cheers, 

Team Cloudward
www.cloudward.com